1. Size : Boasting 650+ million users*, 40% of them decision makers, LinkedIn is the world’s largest business community.
* As of 2022, it’s closer to a billion

2. It’s Highly Targeted: No other website could let you run searches so advanced they enable you to identify by name senior managers in any company – not gatekeepers.

3. It’s fast: Turning your LinkedIn presence into a customer-facing website can be done within hours – when you know how to do it.

4. Conversion: When properly executed, what you do on LinkedIn should drive buyers’traffic into your website.

5. It’s Free: Good LinkedIn marketing is free. You don’t have to pay LinkedIn when you know what works and what doesn’t, under the hood.

6. Head start: In many cases, you don’t start from scratch. You may have signed up for LinkedIn years ago and, more importantly, you may have already connected with hundreds of people, many of them could refer business your way!

7. Professional: If you’re a private person, no “social”media comes close to LinkedIn. No one logs into LinkedIn to see pictures of yourself eating – we’re here to find insightful content that can help us perform better at work.

8. Long term: Investing in your LinkedIn presence really empowers your career. Should you pivot to job hunting down the road, cultivating those relationships will prove to be handy.

9. Compete successfully: LinkedIn enables SMBs and solopreneurs to compete with the big boys on a more level playing ground. Company pages are not important for many companies, individual profiles are, so everyone starts from the same point.

10. Growth: Since you’ve started reading this post, hundreds of pros created new accounts on LinkedIn. Two people sign up for a new LinkedIn account every single second. That’s right – 2 people somewhere in the world, each and every second.